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Every issue of The Move, our wellness newsletter, lives here in long form. Trend breakdowns, event recaps, and the receipts behind both, with every stat linked to its source.

A packed crowd at a Move More Collective event
Aug 17, 2026 4 min read

Run clubs are the new nightclubs

Run club creation is up 3.5x, coffee-first events are up 478%, and gyms are charging cover. The numbers behind wellness becoming nightlife.

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